A Down to Earth Desert Dweller

Creo ergo sum. – I create, therefore I am.

Brand and creative leader with 10+ years of experience transforming business objectives into distinctive brand experiences. I lead creative strategy, visual identity, integrated campaigns, and cross-channel execution—bringing together design, marketing, technology, and storytelling to create brands that connect, differentiate, and grow.

Father | Husband | Pop Culture Enthusiast 

A phrase I come back to often is:

“Complex problems deserve simple solutions.”

Creating something that looks simple usually takes a lot of thought behind the scenes. It requires curiosity, patience, and experience to refine an idea until it feels effortless.

That approach guides how I work and how I  approach life.

TimePayment August 2018 – Current

Lead creative direction and brand stewardship across TimePayment, QuickSpark, LeaseQ, Wheaten Financial, and Waste Funding, supporting multiple audiences and vertical markets within the equipment finance industry.

  • Own brand and creative direction across digital, web, email, social, print, events, tradeshows, sales enablement, and internal communications.
  • Partner with marketing, sales, product, operations, and leadership to translate business priorities into compelling creative strategies and experiences.
  • Lead campaigns and brand initiatives from concept and creative strategy through production and execution.
  • Establish visual systems, creative standards, and brand consistency across customer and employee touchpoints.
  • Guide creative priorities, workflows, briefs, and production to improve quality, consistency, and speed to market.
  • Direct creative contributors and external partners, providing strategic feedback and maintaining brand standards.
  • Integrate AI and emerging creative technology into ideation, content development, design exploration, and production workflows.
  • Expanded creative oversight following QuickSpark’s acquisition, helping unify multiple brands while preserving their distinct market positioning.

Godaddy August 2016 – August 2018

Sr. Logo Designer

Created brand identities for startups and small businesses, translating ideas, personalities, and business objectives into distinctive visual systems.

  • Developed 40+ brand identity projects from discovery and concept development through presentation, refinement, and final production.
  • Managed multiple concurrent creative engagements while maintaining brand quality and production deadlines.
  • Selected for internal GoDaddy creative initiatives including departmental identities, infographics, and commemorative brand projects.

INDEPENDENT

Creative Director + Brand Designer

Partner with businesses to develop brands from strategy through execution, including brand identity, visual systems, digital experiences, websites, campaigns, and social content.

Selected clients: AZ Crown • The Crown Room • Kinfolk Home Loans • EasyFi • Intertec Engineering

TOOLS
Adobe Creative Cloud • Figma • WordPress • Generative AI • HubSpot

Contact

Email designs@blakerussian.com